# Evidence-led Content Brief

## Brief

- Working title:
- One-sentence promise:
- Audience and job:
- Business objective:
- Intended reader action:
- Market and language:
- Primary topic and intent rationale:
- Supporting topics:
- Differentiated angle:
- Explicit exclusions:

## Evidence and claim ledger

| Claim or question | Source | Source role | Support | Caveat or counterpoint | Planned section |
| --- | --- | --- | --- | --- | --- |

## Outline

| Section | Reader question answered | Evidence required | First-party input required |
| --- | --- | --- | --- |

## Production requirements

- Original examples or screenshots:
- Internal links:
- Call to action:
- Claims requiring human expertise:

## Acceptance checklist

- [ ] The primary topic has an explicit audience, market and intent rationale.
- [ ] Every externally verifiable substantive claim has a usable citation.
- [ ] Vendor perspectives and statistics are labelled or excluded.
- [ ] The outline is specific enough to draft without repeating the research.
- [ ] The finished piece has one intended reader action.

## Research receipt

| Tool id | Run id | Input summary | Final cost |
| --- | --- | --- | ---: |

- Total spend:
- Approved maximum:
- Optional work skipped: